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Study Shows 60% Of Consumers Afraid Of Grocery Shopping During Pandemic

Brad Hamilton — Apr. 21 2020
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C+R Research recently examined the ways Americans have changed their grocery shopping habits during the pandemic by surveying 2,000 consumers.

Here’s what they found:

  • 60% of American shoppers are now fearful to shop at a grocery store and 73% are shopping less at physical grocery stores.
  • Grocery delivery has increased 3.5x during COVID-19 where in-store shopping has decreased dramatically. Consumers on average took 2.3 weekly trips to the grocery store before COVID-19 and now average only 1 trip per week.
  • 88% of consumers are unable to find certain items they normally buy and 89% believe stores should place limits on items.
  • Average weekly grocery spend before COVID-19: $159, Average weekly grocery spend since COVID-19: $184.
  • 50% of consumers have witnessed price gouging and 48% report paying more for certain items.

The link to the full report can be found here.

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Brad Hamilton

By — Brad Hamilton

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