Apr 21, 2020 | By: Brad Hamilton
Study Shows 60% Of Consumers Afraid Of Grocery Shopping During Pandemic
C+R Research recently examined the ways Americans have changed their grocery shopping habits during the pandemic by surveying 2,000 consumers.
Here’s what they found:
- 60% of American shoppers are now fearful to shop at a grocery store and 73% are shopping less at physical grocery stores.
- Grocery delivery has increased 3.5x during COVID-19 where in-store shopping has decreased dramatically. Consumers on average took 2.3 weekly trips to the grocery store before COVID-19 and now average only 1 trip per week.
- 88% of consumers are unable to find certain items they normally buy and 89% believe stores should place limits on items.
- Average weekly grocery spend before COVID-19: $159, Average weekly grocery spend since COVID-19: $184.
- 50% of consumers have witnessed price gouging and 48% report paying more for certain items.
The link to the full report can be found here.