Business Support

Lakeland PBS delivers arts, education, news and public affairs content, while simultaneously providing sponsors a trusted platform reaching a premium audience of educated, affluent and loyal individuals.

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It Pays to Partner with Lakeland!

Sponsorship on Lakeland PBS delivers reach, frequency, influence and impact. Our local business sponsors receive high visibility, superior quality, corporate credibility and an uncluttered environment that makes messages stand out.

Affordable

Packages start at $550 and include
basic production.

Get Connected

Lakeland PBS is your local PBS station for north central Minnesota, reaching up to 400,000 households.

Business Growth

PBS is rated #1 in public trust and viewers associate sponsors with the highest level of quality and trust.

Why Lakeland PBS is More Effective than Commercial TV Advertisements

When brands and media buyers engage with Lakeland PBS, here’s what we tell them, and here’s what they experience.

Less Clutter

With fewer ads per break, Lakeland PBS viewers are more likely to pay attention to the ads that do air. This means that your ad is more likely to make an impact on viewers. 85% of PBS viewers say they appreciate the clutter-free, non-commercial environment.

Engaged Audience

Lakeland PBS viewers tend to be highly engaged with the content they’re watching. This means that they’re more likely to pay attention to your ad and remember it. Viewers are 29% more likely to remember the companies that sponsor PBS than commercial TV network viewers.

Trust

Lakeland PBS is a trusted brand that viewers have come to rely on for quality programming they can’t find anywhere else. PBS has ranked #1 in public trust for the 20th year in a row! By advertising on PBS, your brand can benefit from this trust and credibility that extends to Lakeland PBS’s corporate sponsors. 74% of PBS viewers say they respect companies that sponsor PBS due to their association with PBS.

How Lakeland PBS Spots Differ from Traditional TV Commercial Ads

Another difference is the content of the ads themselves. Lakeland PBS has guidelines for the ads that air on its network that comply with FCC rules governing non-commercial media. For example, Lakeland PBS ads cannot include pricing information, offers, inducements to buy, or calls to action that are not purely informational. The non-promotional, brand-focused messages viewers see on Lakeland PBS are well received by Lakeland viewers precisely because they are less promotional and intrusive. And since Lakeland viewers are so loyal and appreciative of the programming they find on Lakeland PBS, they understand the necessity of, and appreciate, the corporate support of their favorite programs.

Trust 2020 Excellent Value To Communities Blue

The “Halo Effect” of Public Television

76% of viewers agree that sponsors are committed to quality, excellence, and education.
70% of viewers agree that sponsors represent high-quality brands.
64% of viewers agree that sponsors are more trustworthy than advertisers on commercial networks.
74% of viewers agree that sponsors provide a valuable public service.
62% of viewers agree that sponsors are industry leaders.

If you’d like more information on how to become a Business Sponsor, please contact Laura Rock at (218) 333-3019 or [email protected]

Interested in Becoming a Sponsor?

Request Pricing

PBS Viewer Profile

Affluent: HHI of $250K, for viewers ages 40-65, indexes higher than ABC, CBS, Fox, and NBC.

Influential: 1 in 4 people who influence science and public policy watch NOVA.

Educated: PBS viewers are 21% more likely to hold post-graduate degrees.

Business Partners

We encourage you to support the following businesses that help support the programs that you enjoy on Lakeland PBS.

1st City & Lakeview Liquor - Bemidji

Acheson Tire Inc - Grand Rapids

Beltrami Electric - Bemidji

Bemidji Marine - Bemidji

Brainerd Family YMCA - Brainerd

Cease Family Funeral Home - Bagley, Bemidji, Blackduck, Nevis, Park Rapids

Clearwater-Polk Electric Cooperative - Bagley

Crow Wing Power - Brainerd, Baxter

CTC - Brainerd, Baxter

E. L. Menk Jewelers - Brainerd

Enbridge - Bemidji

Fiks-Con Roofing - Pequot Lakes

First National Bank of Bemidji - Bemidj

Frizzell Furniture - Bemidji, Walker

Gaslin Garage Door - Bemidji

Great Lakes Association of Realtors - Baxter

Grimes Realty, Rachel Hagge - Bemidji

Headwaters Mutual Insurance Company - Bemidji

Hearing Wellness Center - Bemidji, Grand Rapids, Duluth, Cloquet, Superior, WI

Hills Country Greenhouse - Bemidji

Hunt Utilities Group LLC - Pine River

Itasca Mantrap - Park Rapids

KAXE - Grand Rapids, Bemidji

Leech Lake Band of Ojibwe - Cass Lake

Leech Lake Opioid Treatment Program - Cass Lake

Leech Lake Tribal College - Cass Lake

Luekens Village Foods - Bemidji

Mid-Minnesota Federal Credit Union - Brainerd, Baxter, Aitkin, Crosby, Little Falls, Staples, Alexandria, Detroit Lakes, Twin Valley

Mike's Miller's Roofing and Siding - Brainerd

Minnesota Public Radio - Statewide

Minnkota Power - Grand Forks, ND

Northern Rides - Bemidji

Northwest MN Foundation - Bemidji

P&D Sewing - Grand Rapids

Paul Bunyan Communications - Bemidji, Grand Rapids

Pet Zone - Bemidji

Red Lake Transit - Red Lake

Renaissance Hearing - Bemidji

Roseau Electric Cooperative Inc - Roseau

Safari North Wildlife Park - Brainerd

Sanford Center - Bemidji

Sanford Health - Bemidji, Park Rapids, Baudette, Bagley, Blackduck, Cass Lake, Clearbrook, Fosston, International Falls, Kelliher, Park Rapids, Walker

Schaefer’s Foods - Nisswa

Security State Bank - Warroad

Sjoberg's Inc. - Thief River Falls

Sourcewell - Staples

Undem Law Office - Walker

Valvoline-Minntex Investments - Bemidji, Brainerd, Grand Rapids, Hibbing, Virginia

Widseth - Regional

West Central - Sebeka