Most Trusted Institution

Business Support

Lakeland PBS delivers arts, education, news and public affairs content, while simultaneously providing sponsors a trusted platform reaching a premium audience of educated, affluent and loyal individuals.

It Pays to Partner with Lakeland!

Sponsorship on Lakeland PBS delivers reach, frequency, influence and impact. Our local business sponsors receive high visibility, superior quality, corporate credibility and an uncluttered environment that makes messages stand out.


Packages start at $550 and include
basic production.

Get Connected

Lakeland PBS is your local PBS station for north central Minnesota, reaching up to 400,000 households.

Business Growth

PBS is rated #1 in public trust and viewers associate sponsors with the highest level of quality and trust.

Why Lakeland PBS is More Effective than Commercial TV Advertisements

When brands and media buyers engage with Lakeland PBS, here’s what we tell them, and here’s what they experience.

Less Clutter

With fewer ads per break, Lakeland PBS viewers are more likely to pay attention to the ads that do air. This means that your ad is more likely to make an impact on viewers. 85% of PBS viewers say they appreciate the clutter-free, non-commercial environment.

Engaged Audience

Lakeland PBS viewers tend to be highly engaged with the content they’re watching. This means that they’re more likely to pay attention to your ad and remember it. Viewers are 29% more likely to remember the companies that sponsor PBS than commercial TV network viewers.


Lakeland PBS is a trusted brand that viewers have come to rely on for quality programming they can’t find anywhere else. PBS has ranked #1 in public trust for the 20th year in a row! By advertising on PBS, your brand can benefit from this trust and credibility that extends to Lakeland PBS’s corporate sponsors. 74% of PBS viewers say they respect companies that sponsor PBS due to their association with PBS.

How Lakeland PBS Spots Differ from Traditional TV Commercial Ads

Another difference is the content of the ads themselves. Lakeland PBS has guidelines for the ads that air on its network that comply with FCC rules governing non-commercial media. For example, Lakeland PBS ads cannot include pricing information, offers, inducements to buy, or calls to action that are not purely informational. The non-promotional, brand-focused messages viewers see on Lakeland PBS are well received by Lakeland viewers precisely because they are less promotional and intrusive. And since Lakeland viewers are so loyal and appreciative of the programming they find on Lakeland PBS, they understand the necessity of, and appreciate, the corporate support of their favorite programs.

Business Support (1)
Trust 2020 Excellent Value To Communities Blue

The “Halo Effect” of Public Television

  • 76% of viewers agree that sponsors are committed to quality, excellence, and education.
  • 70% of viewers agree that sponsors represent high-quality brands.
  • 64% of viewers agree that sponsors are more trustworthy than advertisers on commercial networks.
  • 74% of viewers agree that sponsors provide a valuable public service.
  • 62% of viewers agree that sponsors are industry leaders.

If you’d like more information on how to become a Business Sponsor, please contact Laura Rock at (218) 333-3019 or [email protected]

Interested in Becoming a Sponsor?

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PBS Viewer Profile

Affluent: HHI of $250K, for viewers ages 40-65, indexes higher than ABC, CBS, Fox, and NBC.

Influential: 1 in 4 people who influence science and public policy watch NOVA.

Educated: PBS viewers are 21% more likely to hold post-graduate degrees.

Business Partners

We encourage you to support the following businesses that help support the programs that you enjoy on Lakeland PBS.

Acheson Tire Inc - Grand Rapids
Batteries Plus Bulbs - Brainerd
Beltrami Electric - Bemidji
Bemidji Regional Airport - Bemidji
Bemidji State University - Bemidji
Boardwalk Minigolf and Snack Shack - Bemidji
Brainerd Family YMCA - Brainerd
Cease Family Funeral Home - Bagley, Bemidji, Blackduck, Nevis, Park Rapids
Clearwater County Fair - Bagley
Clearwater-Polk Electric Cooperative - Bagley
Crow Wing Power - Brainerd, Baxter
CTC - Brainerd, Baxter
Cub Foods - Brainerd, Baxter
Cuyuna Regional Medical - Crosby, Breezy Point, Longville
Dairy Queen - Bemidji
E. L. Menk Jewelers - Brainerd
First National Bank of Bemidji - Bemidji

Frizzell Furniture - Bemidji, Walker
Gaslin Garage Door - Bemidji
Headwaters Mutual - Bemidji
Headwaters Quilters - Bemidji
Hearing Wellness Center - Bemidji, Grand Rapids, Duluth, Cloquet, Superior, WI
Hills Country Greenhouse - Bemidji
Itasca Mantrap - Park Rapids
KAXE - Grand Rapids, Bemidji
Leech Lake Health Division - Cass Lake
Leech Lake Opioid Treatment Program - Cass Lake
Luekens - Bemidji
Mark's Sand and Gravel - Fergus Falls
Mid-Minnesota Federal Credit Union - Brainerd, Baxter, Aitkin, Crosby, Little Falls, Staples, Alexandria, Detroit Lakes, Twin Valley
Minnesota Public Radio - Statewide
Minnesota Quilters, Inc. - St Paul
Minnkota Power - Grand Forks, ND

North Central Door - Bemidji
Northwoods Lumber Co - Bemidji, Blackduck
Northern Engineering - Bemidji
Northwest MN Foundation - Bemidji
Otter Tail Power - Bemidji
P&D Sewing - Grand Rapids
Paul Bunyan Communications - Bemidji, Grand Rapids
Pet Zone - Bemidji
Red Lake Transit - Red Lake
Reierson Construction Inc - Bemidji
Roseau Electric Cooperative Inc - Roseau
Sanford Health - Bemidji, Park Rapids, Baudette, Bagley, Blackduck, Cass Lake, Clearbrook, Fosston, International Falls, Kelliher, Park Rapids, Walker
Schaefer’s Foods - Nisswa
Security State Bank - Warroad
Sourcewell - Staples
Undem Law Office - Walker
Walker Bay Theater - Walker
Widseth - Regional

Support the Businesses That Support Lakeland PBS