Brainerd Lakes Area Prepares for 2015 Summer Tourism Season

The Brainerd Lake Area is coming off one of their best years for tourism. And local businesses are planning on setting new records this year. Crow Wing and Cass counties are home to almost 200 resorts, which made over $95 million dollars in 2013. And Thursday local businesses learned new ways to brand the Brainerd Lakes Area.

At the state level Explore Minnesota is expanding Minnesota’s tourism ad campaigns to new markets in bigger cities like Denver and Kansas City, while continuing to push local businesses to use their hashtag #OnlyInMN.

Last summer the Brainerd Lakes Area kicked off their start to the summer tourism season hosting the Governor’s Fishing Openers. This year local businesses look to top last year’s number even without the added boast of Govenor Mark Dayton coming to town.