Social media. What started as a college fad, is now one of the best ways for companies to connect with their customers. And Brainerd Lakes Area businesses are evolving their marketing to better interact with their customers.
As the seasons change, so do the local businesses’ social media marketing strategies.
One local restaurant and bar uses a more personal approach with their social media ads having their customers bring in daily twitter coupons.
As the trends and technologies evolve, companies need to continue to change with the times to stay relevant for their customers.

By — Lakeland PBS

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